SHIRGAR Product Rebrand
Led a comprehensive rebrand for a product line, repositioning the brand for a new market segment. The rebrand includes updated logo, packaging design, and marketing materials that reflect the brand’s premium positioning.
Context
The product line needed a complete visual overhaul to align with a new market positioning and target audience, requiring a rebrand that maintains brand equity while signaling a new direction.
Approach
Conducted extensive market research and brand workshops to define the new positioning. Developed a refreshed visual identity that honors the brand’s heritage while clearly communicating its evolution. Created comprehensive brand guidelines for consistent application.
Outcome
The rebrand has been successfully launched, with positive reception from both existing and new customers. The new identity has helped the brand establish a stronger presence in its target market.