Morning RoastPackaging Design & Brand Identity2023
Morning Roast Coffee Packaging
Packaging
Brand Identity
Print Design
Developed a warm, tactile packaging system for an independent coffee brand, pairing bold typography with rich photography to communicate flavour and craft. The visual language carries across bags, stickers, and social assets.
Context
The brand needed packaging that could stand out on shelf while still feeling honest, handcrafted, and approachable to everyday coffee drinkers.
Approach
Explored a series of layout directions that balanced hierarchy and illustration, then refined a system using strong type, simple iconography, and colour cues to distinguish roasts and flavour notes.
Outcome
The final packaging helped unify the range, improving brand recognition in-store and providing a flexible visual platform for future product launches.