GoodFellas
Developed a complete brand identity for a lifestyle brand, creating a visual system that balances sophistication with accessibility. The identity extends across packaging, digital platforms, and marketing materials.
Context
The brand required a cohesive identity that could work across diverse applications—from product packaging to digital marketing—while establishing a premium positioning in the lifestyle market.
Approach
Conducted brand workshops to define core values and target audience, then developed a visual language that reflects those insights. Created a comprehensive brand system with clear guidelines for application across all touchpoints.
Outcome
The brand identity has been successfully rolled out across all channels, with the client reporting increased brand recognition and customer engagement. The system provides a solid foundation for future growth.