Forest Green Rovers F.C. 23/24 Kit Release
Designed the visual campaign for a professional football club’s kit release, creating assets for digital and print that capture the excitement of the new season. The campaign balances sport performance aesthetics with the club’s environmental values.
Context
The club needed a kit release campaign that could generate excitement among fans while reflecting their unique environmental values and positioning in the football world.
Approach
Developed a campaign concept that celebrates both the new kit design and the club’s sustainability mission. Created a cohesive visual system that works across social media, website, and print materials, with photography and graphics that capture the energy of the sport.
Outcome
The campaign generated significant engagement across all channels, with the kit release becoming one of the club’s most successful launches. The design has been referenced in industry publications.