City Beach Email Campaign
Designed a series of email campaigns for a retail brand, creating templates that balance promotional messaging with brand storytelling. The designs are optimized for engagement across all email clients and devices.
Context
The client needed email templates that could effectively promote products while maintaining brand consistency and achieving high open and click-through rates in a competitive retail market.
Approach
Developed responsive email templates with clear visual hierarchy and compelling calls-to-action. Tested across multiple email clients to ensure consistent rendering, and created a template system that allows for easy customization while maintaining brand standards.
Outcome
The email campaigns have achieved above-industry-average open and click-through rates, with the client noting improved engagement and conversion. The template system has streamlined their marketing workflow.